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The Green Room: The Best of CMS in Hotel Report

Date: 18/02/2009
Paul Sheridan, Thomas Page, James Miller, Charles Rosenmeyer
 The Green Room: The Best of CMS in Hotel Report
 

Setting the Green scene

Mainstream agenda item
Whilst this was always going to happen, the environment (and sustainability generally) has broken through to become a main business and political agenda item. Environment is no longer an issue simply of aspiration and conscience. It attracts powerful political and financial backing in most of the world’s major economies. Indeed globally the environment sector (now more often called the cleantech sector) is financially as large as the aerospace or pharmaceutical sectors. Importantly this sector commands the attention of governments for many reasons.

An important reason that it is creating more high value jobs than any other sector. It is so-called win-win sector. It is no co-incidence that in the recent bailouts of the auto sector, governments have stressed that auto manufacturers must invest in greener vehicles.

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