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Protection of Trade Marks: Online Use and Anticybersquatting

Date: 15/03/2007
A European Perspective
Tom Heremans, David Butts, John Fitzpatrick, Dr Robert G. Briner, Steffen Hagen, Nick Beckett, Anna Kobylańska
 Protection of Trade Marks: Online Use and Anticybersquatting
 
Trade marks are essential for building business reputations in the modern business world. They enable customers to identify goods and services and develop brand loyalty. Trade marks also strengthen the effectiveness of advertising.
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