Considerations of market definition, market share and market power are core to how EU and UK competition authorities view your business dealings.  How do you go about defining your relevant market and estimating your position within it?  What does this mean for how you structure your commercial arrangements?  This seminar will explain how and will cover:

• How do you define relevant product and geographic markets?
• How do you calculate and track market shares?
• What are the key market share thresholds in EU and UK competition law?
• What is the relationship between market share and market power?  How do you know if you are dominant?  How does this affect your relationships with suppliers and customers?
• How do large market shares impact your commercial strategy?

To register, please contact Andrea Hegarty on 020 7367 3492~