Working with creative and media agencies, our specialists work alongside you to develop your advertising and marketing strategies. Central to our approach is a willingness to listen, learn and appreciate the broader context of your activities. We have extensive experience in advertising and marketing disputes in the consumer products sector, including advising on libel and trade libel, passing off and complaints to advertising regulators.

Our practice spans a range of specialist products, including cosmetics and healthcare goods, food and drink and electronic goods. The breadth of our experience in all these areas is demonstrated by our involvement in a variety of high profile contentious and non-contentious matters. We also regularly advise on: copy clearance; promotions; sponsorship, media buying and marketing agency agreements; comparative advertising campaigns and disputes; brand protection; new media; and labelling requirements for consumer products.

Our team works closely with advertising and marketing lawyers in our other CMS offices, providing an industry-focused service to clients across Europe.

Relevant experience includes advising:

• An international power tools manufacturer on several pan-European prize promotions and commercial strategies to limit consumer/retailer abuse of free gifts
• A multinational food manufacturer in relation to an ASA complaint regarding a high profile, televised prize draw
• A leading nappy manufacturer in a comparative advertising and trade mark dispute
• A leading contact lens manufacturer on comparative claims, 'No. 1' claims and 'puffery'
• One of the world’s largest pharmaceutical companies on the acceptability of claims upon the cosmetics/medicines borderline across Europe
• A global confectionery producer on the labelling requirements for chocolate
• A multinational fast food operator on an ASA complaint regarding the advertising of high fat, salty and sugary foods to children