Advertising practitioners currently face a multitude of challenges and opportunities. Technological advancements enable marketers and advertisers to develop increasingly inventive means to reach consumers. However, innovations, such as advertising via social media campaigns, carry significant risk.
Tough economic conditions mean that it is imperative that campaigns adhere to the myriad of legal and regulatory compliance principles, which are constantly being updated. Failure to comply with increased regulation can derail a campaign and even result in criminal prosecution for those involved.
Sue Barty, Head of Advertising & Marketing at CMS Cameron McKenna and a leading practitioner in the field of Advertising Law, will be speaking at this event.
This event is hosted by LexisNexis. To view full details, please visit the LexisNexis Conferences and Training website. |